Virgin Australia Announces Withdrawal from Hong Kong Services
Virgin Australia has today announced it will withdraw its services between Australia and Hong Kong following a comprehensive review of the route.
The Hong Kong market has remained challenging for the airline and demand has continued to decline following ongoing civil unrest. These factors, combined with growing uncertainty around the recent coronavirus outbreak, have led to the decision to cease operating services.
Virgin Australia previously announced the suspension of its Melbourne-Hong Kong services in November 2019, which is effective from 11 February 2020. The Sydney-Hong Kong service will cease operating from 2 March 2020.
Virgin Australia Group Chief Commercial Officer, John MacLeod said: “Hong Kong has continued to be a challenging market. With a decline in demand following ongoing civil unrest, and growing concerns over the coronavirus outbreak in the wider region, we have made the decision to withdraw services.
“While the decision to withdraw from the Hong Kong market has been a difficult one, it demonstrates our strong focus on driving greater financial discipline through our network.
“Current circumstances demonstrate that Hong Kong is no longer a commercially viable route for Virgin Australia to continue operating, however international tourism remains an important part of our strategy through our other international routes and partner airlines,” Mr MacLeod said.
Although we are leaving one market, we are excited to launch our inaugural service to Tokyo with the first Brisbane to Haneda flight scheduled for 29 March 2020, along with the relaunch of our popular Melbourne to Denpasar route on the same date.
A Commercial Policy has been issued for agents to use for guest bookings impacted by these changes to ensure alternative travel arrangements can be organised. This Commercial Policy can be found on the Virgin Australia Agency Hub here.
Despite these changes, Virgin Australia remains committed to providing reliable and consistent services across its network to reflect customer demand.
Where do I go for more information?
For more information, please refer to your GDS or the Commercial Policy on the Agency Hub. Alternatively, please contact your Virgin Australia Industry Account Manager or the Virgin Australia Industry Support team.